Issue Date | Title | Author(s) | Relation | scopus | WOS | Fulltext/Archive link |
2007 | Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese Sample | Chingching Chang | Journal of Advertising 36(3), 75-84 | | | |
2012 | Effectiveness of consensus information in advertising: The moderating roles of situational factors and individual differences | Chingching Chang | JOURNAL OF BUSINESS AND PSYCHOLOGY 27(4), 483-494 | | | |
2009 | Effectiveness of promotional premiums: The moderating role of affective state in different contexts | Chingching Chang | Psychology and Marketing 26(2), 175-194 | | | |
1995 | Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women Candidates | Hitchon, Jacqueline C.; Chingching Chang | Communication Research 22(4), 430-458 | | | |
2021 | Effects of Responsibility Appeals for Pro-Environmental Ads: When Do They Empower or Generate Reactance? | Chingching Chang | Environmental Communication-A Journal of Nature and Culture 15(4), 546-569 | | | |
2019 | Effects of the Number of Advertised Brands in a Choice Set: A Metacognitive Process | Chingching Chang ; Wei-shang Chang; Wan-yun Yu | Psychology & Marketing 36(5), 502-519 | | | |
2006 | Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals | Chingching Chang | Advances in Consumer Research 33, 503-508 | | | |
2011 | Enhancing Self-Referencing to Health Messages | Chingching Chang | Journal of Consumer Affairs 45(1), 147-164 | | | |
2009 | Enhancing the Effectiveness of Antismoking Messages via Self-Congruent Appeals | Chingching Chang | Health Communication 24(1), 33-40 | | | |
2023 | Examining the Effectiveness of Public Service Announcements in Encouraging Pro-Health Behaviors: Self-Referent Mental Simulation and Empowerment as Mediators | Chingching Chang | International Journal of Advertising | | | |
2021 | Fake News: Audience Perceptions and Concerted Coping Strategies | Chingching Chang | Digital Journalism 9(5), 636-659 | | | |
2011 | Feeling Ambivalent About Going Green | Chingching Chang | Journal of Advertising 40(4), 19-32 | | | |
2014 | Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising | Chingching Chang | Journal of Advertising 43(3), 211-227 | | | |
2020 | How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being | Chingching Chang | Journal of Advertising 49(5), 613-632 | | | |
2005 | How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-relevant Thoughts and Product-Attribute Thoughts | Chingching Chang | Advances in Consumer Research 32, 106-111 | | | |
2004 | How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations | Chingching Chang | Advances in Consumer Research 31, 721-727 | | | |
2021 | How Morality Judgments Influence Humor Perceptions of Prankvertising | Chingching Chang | International Journal of Advertising 40(2), 246-271 | | | |
2012 | How people tell an ad story: Western vs. Asian styles | Chingching Chang | Asian Journal of Communication 22(3), 235-252 | | | |
2022 | How Short Film Ads Improve Brand Attitudes: The Roles of Viewing Experiences and Consumption Visions | Chingching Chang | Journal OF Consumer Behaviour 21(6), 1440-1453 | | | |
2007 | Ideal Self-Image Congruency as a Motivator for Smoking: The Moderating Effects of Personality Traits | Chingching Chang | Health Communication 22(1), 1-12 | | | |