http://ir.sinica.edu.tw/handle/201000000A/78662
Title: | Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising | Authors: | Chingching Chang | Issue Date: | 2014 | Relation: | Journal of Advertising 43(3), 211-227 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78662 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0091-3367&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | http://dx.doi.org/10.1080/00913367.2013.853632 |
Appears in Collections: | 人文社會科學研究中心 |
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