http://ir.sinica.edu.tw/handle/201000000A/78707
Title: | Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals | Authors: | Chingching Chang | Issue Date: | 2006 | Relation: | Advances in Consumer Research 33, 503-508 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78707 |
Appears in Collections: | 人文社會科學研究中心 |
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