http://ir.sinica.edu.tw/handle/201000000A/79730
Title: | How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being | Authors: | Chingching Chang | Issue Date: | 2020 | Relation: | Journal of Advertising 49(5), 613-632 | URI: | http://ir.sinica.edu.tw/handle/201000000A/79730 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0091-3367&DestApp=JCR&RQ=IF_CAT_BOXPLOT |
Appears in Collections: | 人文社會科學研究中心 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.