http://ir.sinica.edu.tw/handle/201000000A/78711
Title: | How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-relevant Thoughts and Product-Attribute Thoughts | Authors: | Chingching Chang | Issue Date: | 2005 | Relation: | Advances in Consumer Research 32, 106-111 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78711 |
Appears in Collections: | 人文社會科學研究中心 |
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