How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-relevant Thoughts and Product-Attribute Thoughts

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/78711

Title:	How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-relevant Thoughts and Product-Attribute Thoughts
Authors:	Chingching Chang
Issue Date:	2005
Relation:	Advances in Consumer Research 32, 106-111
URI:	http://ir.sinica.edu.tw/handle/201000000A/78711
Appears in Collections:	人文社會科學研究中心

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