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Issue Date	Title	Author(s)	Relation
2017	A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects	Chingching Chang	Journal of Advertising 46(4), 487-502
2022	Active vs. Passive Ambivalent Voters: Implications for Interactive Political Communication and Participation	Chingching Chang ; Chung-li Wu	Communication Research
2005	Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies	Chingching Chang	Advances in Consumer Research 32, 548-553
2008	Ad framing effects for consumption products: An affect priming process	Chingching Chang	Psychology and Marketing 25(1), 24-46
2005	Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms	Chingching Chang	Psychology and Marketing 22(11), 887-910
2019	Advertising in Asia: Theories and Implications for Practice	Chingching Chang ; Wei-na Lee; Yuping Liu-Thompkins	Journal of Advertising 48(5), 417-436
2012	Ambivalent Attitudes in a Communication Process: An Integrated Model	Chingching Chang	Human Communication Research 38(3), 332-359
2019	Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition	Chingching Chang	Journal of Social and Personal Relationships 36(8), 2528-2548
2014	Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions	Chingching Chang ; Ran Wei; Ven-Hwei Lo	Media Psychology 17(4), 420-450
2006	Beating the News Blues: Mood Repair Through Exposure to Advertising	Chingching Chang	Journal of Communication 56(1), 198-217
2016	Before–after Appeals: A dual-route effect model	Chingching Chang	International Journal of Advertising 35(2), 301-324
2016	Behavioral Recommendations in Health Research News as Cues to Action: Self-Relevancy and Self-Efficacy Processes	Chingching Chang	Journal of Health Communication 21(8), 954-968
2009	"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising	Chingching Chang	Journal of Advertising 38(1), 21-34
2022	Being Inspired by Media Content: Psychological Processes Leading to Inspiration	Chingching Chang	Media Psychology 26(1), 72-87
2007	Blurring the line between advertising and editorial: The content and effectiveness of advertorials	張卿卿	管理評論第26卷第4期，頁53-75
2006	Changing Smoking Attitudes by Strengthening Weak Antismoking Beliefs—Taiwan as an Example	Chingching Chang	Journal of Health Communication 11(8), 769-788
2008	Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion	Chingching Chang	Journal of Advertising 37(3), 19-32
2006	Context-induced and ad-induced affect: Individual differences as moderators	Chingching Chang	Psychology and Marketing 23(9), 757-782
2004	Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement	Chingching Chang	Media Psychology 6(2), 169-192
2020	Cross-Country Comparison of Effects of Early Government Communication on Personal Empowerment During the COVID-19 Pandemic in Taiwan and the United States	Chingching Chang	Health Communication 37(4), 476-489

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