Advertising in Asia: Theories and Implications for Practice

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/76886

Title:	Advertising in Asia: Theories and Implications for Practice
Authors:	Chingching Chang Wei-na Lee Yuping Liu-Thompkins
Issue Date:	2019
Relation:	Journal of Advertising 48(5), 417-436
URI:	http://ir.sinica.edu.tw/handle/201000000A/76886
ISSN:	http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0091-3367&DestApp=JCR&RQ=IF_CAT_BOXPLOT
Appears in Collections:	人文社會科學研究中心

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