http://ir.sinica.edu.tw/handle/201000000A/78656
Title: | Before–after Appeals: A dual-route effect model | Authors: | Chingching Chang | Issue Date: | 2016 | Relation: | International Journal of Advertising 35(2), 301-324 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78656 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0265-0487&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | http://dx.doi.org/10.1080/02650487.2015.1022300 |
Appears in Collections: | 人文社會科學研究中心 |
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