http://ir.sinica.edu.tw/handle/201000000A/78691
Title: | Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion | Authors: | Chingching Chang | Issue Date: | 2008 | Relation: | Journal of Advertising 37(3), 19-32 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78691 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0091-3367&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | http://dx.doi.org/10.2753/joa0091-3367370302 |
Appears in Collections: | 人文社會科學研究中心 |
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