Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/78712

Title:	Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies
Authors:	Chingching Chang
Issue Date:	2005
Relation:	Advances in Consumer Research 32, 548-553
URI:	http://ir.sinica.edu.tw/handle/201000000A/78712
Appears in Collections:	人文社會科學研究中心

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