Issue Date | Title | Author(s) | Relation | scopus | WOS | Fulltext/Archive link |
2011 | Enhancing Self-Referencing to Health Messages | Chingching Chang | Journal of Consumer Affairs 45(1), 147-164 | | | |
2009 | Enhancing the Effectiveness of Antismoking Messages via Self-Congruent Appeals | Chingching Chang | Health Communication 24(1), 33-40 | | | |
2023 | Examining the Effectiveness of Public Service Announcements in Encouraging Pro-Health Behaviors: Self-Referent Mental Simulation and Empowerment as Mediators | Chingching Chang | International Journal of Advertising | | | |
2021 | Fake News: Audience Perceptions and Concerted Coping Strategies | Chingching Chang | Digital Journalism 9(5), 636-659 | | | |
2011 | Feeling Ambivalent About Going Green | Chingching Chang | Journal of Advertising 40(4), 19-32 | | | |
2014 | Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising | Chingching Chang | Journal of Advertising 43(3), 211-227 | | | |
2020 | How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being | Chingching Chang | Journal of Advertising 49(5), 613-632 | | | |
2005 | How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-relevant Thoughts and Product-Attribute Thoughts | Chingching Chang | Advances in Consumer Research 32, 106-111 | | | |
2004 | How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations | Chingching Chang | Advances in Consumer Research 31, 721-727 | | | |
2021 | How Morality Judgments Influence Humor Perceptions of Prankvertising | Chingching Chang | International Journal of Advertising 40(2), 246-271 | | | |
2012 | How people tell an ad story: Western vs. Asian styles | Chingching Chang | Asian Journal of Communication 22(3), 235-252 | | | |
2022 | How Short Film Ads Improve Brand Attitudes: The Roles of Viewing Experiences and Consumption Visions | Chingching Chang | Journal OF Consumer Behaviour 21(6), 1440-1453 | | | |
2007 | Ideal Self-Image Congruency as a Motivator for Smoking: The Moderating Effects of Personality Traits | Chingching Chang | Health Communication 22(1), 1-12 | | | |
2013 | Imagery Fluency and Narrative Advertising Effects | Chingching Chang | Journal of Advertising 42(1), 54-68 | | | |
2015 | Inaccuracy in Health Research News: A Typology and Predictions of Scientists' Perceptions of the Accuracy of Research News | Chingching Chang | Journal of Health Communication 20(2), 177-186 | | | |
2008 | Increasing Mental Health Literacy via Narrative Advertising | Chingching Chang | Journal of Health Communication 13(1), 37-55 | | | |
2012 | Is that website for me? Website-Self-Congruency Effects Triggered by Visual Designs | Chingching Chang | International Journal of Advertising 31(4), 835-860 | | | |
2006 | Knowledge about the Gulf Wars: A Theoretical Model of Learning from the News | Ven-Hwei Lo; Chingching Chang | Harvard International Journal of Press/Politics 11(3), 135-155 | | | |
2010 | Making unique choices or being like others: How priming self-concepts influences advertising effectiveness | Chingching Chang | Psychology and Marketing 27(4), 399-415 | | | |
2009 | Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion | Chingching Chang | SEX ROLES 61(5-6), 434-447 | | | |