Issue Date | Title | Author(s) | Relation | scopus | WOS | Fulltext/Archive link |
2006 | Beating the News Blues: Mood Repair Through Exposure to Advertising | Chingching Chang | Journal of Communication 56(1), 198-217 | | | |
2016 | Before–after Appeals: A dual-route effect model | Chingching Chang | International Journal of Advertising 35(2), 301-324 | | | |
2016 | Behavioral Recommendations in Health Research News as Cues to Action: Self-Relevancy and Self-Efficacy Processes | Chingching Chang | Journal of Health Communication 21(8), 954-968 | | | |
2009 | "Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising | Chingching Chang | Journal of Advertising 38(1), 21-34 | | | |
2022 | Being Inspired by Media Content: Psychological Processes Leading to Inspiration | Chingching Chang | Media Psychology 26(1), 72-87 | | | |
2007 | Blurring the line between advertising and editorial: The content and effectiveness of advertorials | 張卿卿 | 管理評論 第26卷第4期,頁53-75 | | | |
2006 | Changing Smoking Attitudes by Strengthening Weak Antismoking Beliefs—Taiwan as an Example | Chingching Chang | Journal of Health Communication 11(8), 769-788 | | | |
2008 | Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion | Chingching Chang | Journal of Advertising 37(3), 19-32 | | | |
2006 | Context-induced and ad-induced affect: Individual differences as moderators | Chingching Chang | Psychology and Marketing 23(9), 757-782 | | | |
2004 | Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement | Chingching Chang | Media Psychology 6(2), 169-192 | | | |
2023 | Covariation among gaming motivations is correlated with anxiety and sociality: A latent class analysis | Nicholas Bowman; Chingching Chang | Entertainment Computing 45, 100546 | | | |
2020 | Cross-Country Comparison of Effects of Early Government Communication on Personal Empowerment During the COVID-19 Pandemic in Taiwan and the United States | Chingching Chang | Health Communication 37(4), 476-489 | | | |
2006 | Cultural Masculinity/Femininity Influences on Advertising Appeals | Chingching Chang | Journal of Advertising Research 46(3), 315-323 | | | |
2007 | Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese Sample | Chingching Chang | Journal of Advertising 36(3), 75-84 | | | |
2012 | Effectiveness of consensus information in advertising: The moderating roles of situational factors and individual differences | Chingching Chang | JOURNAL OF BUSINESS AND PSYCHOLOGY 27(4), 483-494 | | | |
2009 | Effectiveness of promotional premiums: The moderating role of affective state in different contexts | Chingching Chang | Psychology and Marketing 26(2), 175-194 | | | |
1995 | Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women Candidates | Hitchon, Jacqueline C.; Chingching Chang | Communication Research 22(4), 430-458 | | | |
2021 | Effects of Responsibility Appeals for Pro-Environmental Ads: When Do They Empower or Generate Reactance? | Chingching Chang | Environmental Communication-A Journal of Nature and Culture 15(4), 546-569 | | | |
2019 | Effects of the Number of Advertised Brands in a Choice Set: A Metacognitive Process | Chingching Chang ; Wei-shang Chang; Wan-yun Yu | Psychology & Marketing 36(5), 502-519 | | | |
2006 | Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals | Chingching Chang | Advances in Consumer Research 33, 503-508 | | | |