http://ir.sinica.edu.tw/handle/201000000A/78640
Title: | 競爭情境下廣告重複與廣告變化策略的效果 | Authors: | 張卿卿 | Issue Date: | 2006 | Relation: | 管理學報 第23卷第6期,頁765-784 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78640 | URL: | http://www.airitilibrary.com/Publication/alDetailedMesh?DocID=02559838-200612-23-6-765-784-a |
Appears in Collections: | 人文社會科學研究中心 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.