http://ir.sinica.edu.tw/handle/201000000A/78640
DC Field | Value | Language |
---|---|---|
dc.contributor | 人文社會科學研究中心 | - |
dc.contributor.author | 張卿卿 | - |
dc.date.accessioned | 2021-08-24T03:57:00Z | - |
dc.date.available | 2021-08-24T03:57:00Z | - |
dc.date.issued | 2006 | - |
dc.identifier.uri | http://ir.sinica.edu.tw/handle/201000000A/78640 | - |
dc.description.sponsorship | 人文社會科學研究中心 | - |
dc.language.iso | zh | - |
dc.relation.ispartof | 管理學報 第23卷第6期,頁765-784 | - |
dc.title | 競爭情境下廣告重複與廣告變化策略的效果 | - |
dc.type | journal article | - |
dc.identifier.url | http://www.airitilibrary.com/Publication/alDetailedMesh?DocID=02559838-200612-23-6-765-784-a | - |
dc.description.note | 已出版;[TSSCI];有審查制度 | - |
item.openairetype | journal article | - |
item.cerifentitytype | Publications | - |
item.fulltext | no fulltext | - |
item.languageiso639-1 | zh | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.grantfulltext | none | - |
crisitem.author.dept | Research Center for Humanities and Social Sciences | - |
crisitem.author.parentorg | Division of Humanities and Social Sciences | - |
Appears in Collections: | 人文社會科學研究中心 |
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