Issue Date | Title | Author(s) | Relation | scopus | WOS | Fulltext/Archive link |
2011 | The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store | Chingching Chang | Journal of Interactive Marketing 25(3), 159-168 | | | |
2012 | The effectiveness of advertising that leverages sponsorship and cause-related marketing: A Contingency Model | Chingching Chang | International Journal of Advertising 31(2), 317-338 | | | |
2008 | The Effectiveness of Using a Global Look in an Asian Market | Chingching Chang | Journal of Advertising Research 48(2), 199-214 | | | |
2011 | The effects of ad-induced and context-induced affect on online and offline judgments of health ads | Chingching Chang | Asian Journal of Communication 21(6), 523-543 | | | |
2001 | The effects of personality differences on product evaluations | Chingching Chang | Advances in Consumer Research 28, 26-33 | | | |
2010 | The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies | Chingching Chang | Health Communication 25(8), 670-680 | | | |
2001 | The Impacts of Emotion Elicited By Print Political Advertising on Candidate Evaluation | Chingching Chang | Media Psychology 3(2), 91-118 | | | |
2014 | The Influence of Ambivalence Toward a Communication Source: Media Context Priming and Persuasion Polarization | Chingching Chang | Communication Research 41(6), 783-808 | | | |
2011 | The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators | Chingching Chang | Journal of Advertising 40(3), 43-58 | | | |
2006 | The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective | Chingching Chang | Sex Roles 55(6), 345-356 | | | |
2007 | The Interplay of Candidate-Initiated and Journalist-Initiated Agendas in the 1996 and 2004 Taiwan Presidential Elections | Chingching Chang | Asian Journal of Communication 17(1), 1-23 | | | |
2004 | The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation | Chingching Chang | Journal of Advertising 33(1), 83-92 | | | |
2005 | The moderating influence of ad framing for ad-self-congruency effects | Chingching Chang | Psychology and Marketing 22(12), 955-968 | | | |
2022 | The Multiple Mechanisms by Which Watching Dramas Can Repair or Enhance Moods | Chingching Chang | Journal of Broadcasting & Electronic Media 67(1), 21-46 | | | |
2007 | The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies | Chingching Chang | Journal of Advertising 36(1), 21-35 | | | |
2012 | The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model | Chingching Chang | Psychology & Marketing 29(12), 956-967 | | | |
2004 | When does gender count: Further insights into gender schematic processing of female candidates' political advertisements | Chingching Chang | SEX ROLES 51, 197-208 | | | |
2014 | When New Commercials Do Not Meet Expectations | Chingching Chang | Journal of Advertising 43(4), 359-370 | | | |
2010 | Why are childlike portrayals appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the US | Chingching Chang ; Hairong Li | International Journal of Advertising 29(3), 451-472 | | | |
2014 | Why do Caucasian advertising models appeal to consumers in Taiwan? A cue-triggered value-expressive framework | Chingching Chang | International Journal of Advertising 33(1), 155-177 | | | |