http://ir.sinica.edu.tw/handle/201000000A/78678
Title: | The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators | Authors: | Chingching Chang | Issue Date: | 2011 | Relation: | Journal of Advertising 40(3), 43-58 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78678 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0091-3367&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | http://dx.doi.org/10.2753/joa0091-3367400304 |
Appears in Collections: | 人文社會科學研究中心 |
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