http://ir.sinica.edu.tw/handle/201000000A/78679
Title: | The effects of ad-induced and context-induced affect on online and offline judgments of health ads | Authors: | Chingching Chang | Issue Date: | 2011 | Relation: | Asian Journal of Communication 21(6), 523-543 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78679 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0129-2986&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | http://dx.doi.org/10.1080/01292986.2011.609597 |
Appears in Collections: | 人文社會科學研究中心 |
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