http://ir.sinica.edu.tw/handle/201000000A/78709
Title: | The moderating influence of ad framing for ad-self-congruency effects | Authors: | Chingching Chang | Issue Date: | 2005 | Relation: | Psychology and Marketing 22(12), 955-968 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78709 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0742-6046&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | http://dx.doi.org/10.1002/mar.20093 |
Appears in Collections: | 人文社會科學研究中心 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.