Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/78708

Title:	Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms
Authors:	Chingching Chang
Issue Date:	2005
Relation:	Psychology and Marketing 22(11), 887-910
URI:	http://ir.sinica.edu.tw/handle/201000000A/78708
ISSN:	http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0742-6046&DestApp=JCR&RQ=IF_CAT_BOXPLOT
URL:	http://dx.doi.org/10.1002/mar.20089
Appears in Collections:	人文社會科學研究中心

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