http://ir.sinica.edu.tw/handle/201000000A/78702
Title: | Cultural Masculinity/Femininity Influences on Advertising Appeals | Authors: | Chingching Chang | Issue Date: | 2006 | Relation: | Journal of Advertising Research 46(3), 315-323 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78702 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0021-8499&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | http://dx.doi.org/10.2501/s0021849906060296 |
Appears in Collections: | 人文社會科學研究中心 |
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