http://ir.sinica.edu.tw/handle/201000000A/78684
Title: | Making unique choices or being like others: How priming self-concepts influences advertising effectiveness | Authors: | Chingching Chang | Issue Date: | 2010 | Relation: | Psychology and Marketing 27(4), 399-415 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78684 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0742-6046&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | http://dx.doi.org/10.1002/mar.20336 |
Appears in Collections: | 人文社會科學研究中心 |
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