http://ir.sinica.edu.tw/handle/201000000A/78672
Title: | Effectiveness of consensus information in advertising: The moderating roles of situational factors and individual differences | Authors: | Chingching Chang | Issue Date: | 2012 | Relation: | JOURNAL OF BUSINESS AND PSYCHOLOGY 27(4), 483-494 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78672 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0889-3268&DestApp=JCR&RQ=IF_CAT_BOXPLOT |
Appears in Collections: | 人文社會科學研究中心 |
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