http://ir.sinica.edu.tw/handle/201000000A/78653
Title: | Methodological Issues in Advertising Research: Current Status, Shifts, and Trends | Authors: | Chingching Chang | Issue Date: | 2017 | Relation: | Journal of Advertising 46(1), 2-20 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78653 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0091-3367&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | http://dx.doi.org/10.1080/00913367.2016.1274924 |
Appears in Collections: | 人文社會科學研究中心 |
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