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Showing results 84 to 103 of 118
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Issue Date
Title
Author(s)
Relation
scopus
WOS
Fulltext/Archive link
2011
The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators
Chingching Chang
Journal of Advertising 40(3), 43-58
2006
The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective
Chingching Chang
Sex Roles 55(6), 345-356
2007
The Interplay of Candidate-Initiated and Journalist-Initiated Agendas in the 1996 and 2004 Taiwan Presidential Elections
Chingching Chang
Asian Journal of Communication 17(1), 1-23
2004
The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation
Chingching Chang
Journal of Advertising 33(1), 83-92
2005
The moderating influence of ad framing for ad-self-congruency effects
Chingching Chang
Psychology and Marketing 22(12), 955-968
2022
The Multiple Mechanisms by Which Watching Dramas Can Repair or Enhance Moods
Chingching Chang
Journal of Broadcasting & Electronic Media 67(1), 21-46
2007
The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies
Chingching Chang
Journal of Advertising 36(1), 21-35
2012
The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model
Chingching Chang
Psychology & Marketing 29(12), 956-967
2004
When does gender count: Further insights into gender schematic processing of female candidates' political advertisements
Chingching Chang
SEX ROLES 51, 197-208
2014
When New Commercials Do Not Meet Expectations
Chingching Chang
Journal of Advertising 43(4), 359-370
2010
Why are childlike portrayals appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the US
Chingching Chang
; Hairong Li
International Journal of Advertising 29(3), 451-472
2014
Why do Caucasian advertising models appeal to consumers in Taiwan? A cue-triggered value-expressive framework
Chingching Chang
International Journal of Advertising 33(1), 155-177
2016
以網路購物為例探討媒介作為娛樂的功能
張卿卿
中華傳播學刊 第29期,頁3-43
2010
台灣選舉中的競選廣告與議題/特質所有權認知
張卿卿
傳播與社會 第11期,頁31-69
2002
大學生的媒介認知,媒介行為與其政治效能與政治參與之間的關係
張卿卿
選舉研究 第9卷第2期,頁37-64
1999
女性候選人在選舉中的優劣勢─以八十六年台北縣縣長候選人周荃為例
張卿卿
選舉研究 第6卷第1期,頁111-141
2004
如果被唬弄了你會怎樣?探討唬弄式網路廣告之效果
郭貞; 張卿卿
管理評論 第23卷第2期,頁53-70
2004
廣告與自我一致性效果
張卿卿
管理評論 第23卷第3期,頁93-114
2004
從性別差異與產品態度確定性高低來探討廣告框架效果
張卿卿
管理評論 第23卷第1期,頁1-23
2005
從菸品廣告內容看菸商的說服企圖
張卿卿
廣告學研究 第23集,頁61-91