Branded Entertainment as a Win–Win Strategy for Consumers and Advertisers

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/89152

Title:	Branded Entertainment as a Win–Win Strategy for Consumers and Advertisers
Authors:	Chingching Chang
Relation:	DeGruyter Handbook of Media Entertainment
URI:	http://ir.sinica.edu.tw/handle/201000000A/89152
Appears in Collections:	人文社會科學研究中心

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