Examining the Effectiveness of Public Service Announcements in Encouraging Pro-Health Behaviors: Self-Referent Mental Simulation and Empowerment as Mediators

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/86735

Title:	Examining the Effectiveness of Public Service Announcements in Encouraging Pro-Health Behaviors: Self-Referent Mental Simulation and Empowerment as Mediators
Authors:	Chingching Chang
Issue Date:	2023
Relation:	International Journal of Advertising
URI:	http://ir.sinica.edu.tw/handle/201000000A/86735
ISSN:	http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0265-0487&DestApp=JCR&RQ=IF_CAT_BOXPLOT
Appears in Collections:	人文社會科學研究中心

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