Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/78713

Title:	Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement
Authors:	Chingching Chang
Issue Date:	2004
Relation:	Media Psychology 6(2), 169-192
URI:	http://ir.sinica.edu.tw/handle/201000000A/78713
ISSN:	http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=1521-3269&DestApp=JCR&RQ=IF_CAT_BOXPLOT
URL:	http://dx.doi.org/10.1207/s1532785xmep0602_3
Appears in Collections:	人文社會科學研究中心

Show full item record

Last Week
0

Last month
0

checked on Dec 31, 2022

Check