The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/78677

Title:	The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store
Authors:	Chingching Chang
Issue Date:	2011
Relation:	Journal of Interactive Marketing 25(3), 159-168
URI:	http://ir.sinica.edu.tw/handle/201000000A/78677
ISSN:	http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=1094-9968&DestApp=JCR&RQ=IF_CAT_BOXPLOT
URL:	http://dx.doi.org/10.1016/j.intmar.2011.04.001
Appears in Collections:	人文社會科學研究中心

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