How people tell an ad story: Western vs. Asian styles

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/78674

Title:	How people tell an ad story: Western vs. Asian styles
Authors:	Chingching Chang
Issue Date:	2012
Relation:	Asian Journal of Communication 22(3), 235-252
URI:	http://ir.sinica.edu.tw/handle/201000000A/78674
ISSN:	http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0129-2986&DestApp=JCR&RQ=IF_CAT_BOXPLOT
URL:	http://dx.doi.org/10.1080/01292986.2012.681662
Appears in Collections:	人文社會科學研究中心

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