The effectiveness of advertising that leverages sponsorship and cause-related marketing: A Contingency Model

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/78670

Title:	The effectiveness of advertising that leverages sponsorship and cause-related marketing: A Contingency Model
Authors:	Chingching Chang
Issue Date:	2012
Relation:	International Journal of Advertising 31(2), 317-338
URI:	http://ir.sinica.edu.tw/handle/201000000A/78670
ISSN:	http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0265-0487&DestApp=JCR&RQ=IF_CAT_BOXPLOT
URL:	http://dx.doi.org/10.2501/ija-31-2-317-337
Appears in Collections:	人文社會科學研究中心

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