Why do Caucasian advertising models appeal to consumers in Taiwan? A cue-triggered value-expressive framework

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/78664

Title:	Why do Caucasian advertising models appeal to consumers in Taiwan? A cue-triggered value-expressive framework
Authors:	Chingching Chang
Issue Date:	2014
Relation:	International Journal of Advertising 33(1), 155-177
URI:	http://ir.sinica.edu.tw/handle/201000000A/78664
ISSN:	http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0265-0487&DestApp=JCR&RQ=IF_CAT_BOXPLOT
URL:	http://dx.doi.org/10.2501/ija-33-1-155-177
Appears in Collections:	人文社會科學研究中心

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