Blurring the line between advertising and editorial: The content and effectiveness of advertorials

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/78637

Title:	Blurring the line between advertising and editorial: The content and effectiveness of advertorials
Authors:	張卿卿
Issue Date:	2007
Relation:	管理評論第26卷第4期，頁53-75
URI:	http://ir.sinica.edu.tw/handle/201000000A/78637
Appears in Collections:	人文社會科學研究中心

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