http://ir.sinica.edu.tw/handle/201000000A/78718
Title: | Self-Congruency as a Cue in Different Advertising-Processing Contexts | Authors: | Chingching Chang | Issue Date: | 2002 | Relation: | Communication Research 29(5), 503-536 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78718 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0093-6502&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | http://dx.doi.org/10.1177/009365002236193 |
Appears in Collections: | 人文社會科學研究中心 |
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