The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation

Please use this identifier to cite or link to this item: http://ir.sinica.edu.tw/handle/201000000A/78714

Title:	The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation
Authors:	Chingching Chang
Issue Date:	2004
Relation:	Journal of Advertising 33(1), 83-92
URI:	http://ir.sinica.edu.tw/handle/201000000A/78714
ISSN:	http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0091-3367&DestApp=JCR&RQ=IF_CAT_BOXPLOT
URL:	http://dx.doi.org/10.1080/00913367.2004.10639156
Appears in Collections:	人文社會科學研究中心

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