http://ir.sinica.edu.tw/handle/201000000A/78704
Title: | Seeing the small picture: Ad-self versus ad-culture congruency in international advertising | Authors: | Chingching Chang | Issue Date: | 2006 | Relation: | Journal of Business and Psychology 20(3), 445-465 | URI: | http://ir.sinica.edu.tw/handle/201000000A/78704 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=0889-3268&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | http://dx.doi.org/10.1007/s10869-005-9011-4 |
Appears in Collections: | 人文社會科學研究中心 |
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