Publications

Results 1-118 of 118 (Search time: 0.004 seconds).

Issue DateTitleAuthor(s)RelationscopusWOSFulltext/Archive link
12023Examining the Effectiveness of Public Service Announcements in Encouraging Pro-Health Behaviors: Self-Referent Mental Simulation and Empowerment as MediatorsChingching Chang International Journal of Advertising
22023Covariation among gaming motivations is correlated with anxiety and sociality: A latent class analysisNicholas Bowman; Chingching Chang Entertainment Computing 45, 100546
32022Being Inspired by Media Content: Psychological Processes Leading to InspirationChingching Chang Media Psychology 26(1), 72-87
42022The Multiple Mechanisms by Which Watching Dramas Can Repair or Enhance MoodsChingching Chang Journal of Broadcasting & Electronic Media 67(1), 21-46
52022How Short Film Ads Improve Brand Attitudes: The Roles of Viewing Experiences and Consumption VisionsChingching Chang Journal OF Consumer Behaviour 21(6), 1440-1453
62022Seeking Scientific Health Information for Empowerment: Empowered-Get-More-Empowered EffectsChingching Chang Science Communication 44(2), 169-199
72022Active vs. Passive Ambivalent Voters: Implications for Interactive Political Communication and ParticipationChingching Chang ; Chung-li Wu Communication Research
82021Fake News: Audience Perceptions and Concerted Coping StrategiesChingching Chang Digital Journalism 9(5), 636-659
92021How Morality Judgments Influence Humor Perceptions of PrankvertisingChingching Chang International Journal of Advertising 40(2), 246-271
102021Effects of Responsibility Appeals for Pro-Environmental Ads: When Do They Empower or Generate Reactance?Chingching Chang Environmental Communication-A Journal of Nature and Culture 15(4), 546-569
112021Strategic Voting Revisited: The Case of the 2018 Taipei City Mayoral ElectionWu, Chung-li ; Alex Min-Wei Lin; Chingching Chang Japanese Journal of Political Science 22(3), 175-191
122020How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-BeingChingching Chang Journal of Advertising 49(5), 613-632
132020Cross-Country Comparison of Effects of Early Government Communication on Personal Empowerment During the COVID-19 Pandemic in Taiwan and the United StatesChingching Chang Health Communication 37(4), 476-489
142019Self-control-centered empowerment model: Health consciousness and health knowledge as drivers of empowerment-seeking through health communicationChingching Chang Health Communication 35(12), 1497-1508
152019Ambivalent Facebook Users: Anxious Attachment Style and Goal CognitionChingching Chang Journal of Social and Personal Relationships 36(8), 2528-2548
162019Effects of the Number of Advertised Brands in a Choice Set: A Metacognitive ProcessChingching Chang ; Wei-shang Chang; Wan-yun YuPsychology & Marketing 36(5), 502-519
172019Advertising in Asia: Theories and Implications for PracticeChingching Chang ; Wei-na Lee; Yuping Liu-ThompkinsJournal of Advertising 48(5), 417-436
182019Narrative Advertisements and Narrative Processing (40% new materials from 1st ed.)Chingching Chang Advertising Theory 2nd ed. New York: Routledge (The US : Routledge)
192019Model of behavioural strategies for coping with party ambivalenceChang, Chingching ; Wu, Chung-li Political Science 71(1), 17-39
202017Methodological Issues in Advertising Research: Current Status, Shifts, and TrendsChingching Chang Journal of Advertising 46(1), 2-20
212017A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising EffectsChingching Chang Journal of Advertising 46(4), 487-502
222017政黨雙歧不確定的糾結：成因、決策過程、媒體接收與行為意向張卿卿 中華傳播學刊 第32期，頁167-202
232016線上影音接收、傳散與產製上傳行為探討：多元動機之觀點張卿卿 中華傳播學刊 第30期，頁61-107
242016Responses to conflicting information in computer-mediated communication: Gender difference as an exampleChingching Chang New Media & Society 18(1), 5-24
252016Before–after Appeals: A dual-route effect modelChingching Chang International Journal of Advertising 35(2), 301-324
262016以網路購物為例探討媒介作為娛樂的功能張卿卿 中華傳播學刊 第29期，頁3-43
272016Behavioral Recommendations in Health Research News as Cues to Action: Self-Relevancy and Self-Efficacy ProcessesChingching Chang Journal of Health Communication 21(8), 954-968
282015Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research FindingsChingching Chang Science Communication 37(5), 602-634
292015Inaccuracy in Health Research News: A Typology and Predictions of Scientists' Perceptions of the Accuracy of Research NewsChingching Chang Journal of Health Communication 20(2), 177-186
302015Self-construal and Facebook activities: Exploring differences in social interaction orientationChingching Chang Computers in Human Behavior 53, 91-101
312014Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person PerceptionsChingching Chang ; Ran Wei; Ven-Hwei LoMedia Psychology 17(4), 420-450
322014When New Commercials Do Not Meet ExpectationsChingching Chang Journal of Advertising 43(4), 359-370
332014從認知與情感雙歧檢視臺灣民眾的廣告規避與趨近行為張卿卿 中華傳播學刊 第25期，頁71-98
342014Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity AdvertisingChingching Chang Journal of Advertising 43(3), 211-227
352014Why do Caucasian advertising models appeal to consumers in Taiwan? A cue-triggered value-expressive frameworkChingching Chang International Journal of Advertising 33(1), 155-177
362014The Influence of Ambivalence Toward a Communication Source: Media Context Priming and Persuasion PolarizationChingching Chang Communication Research 41(6), 783-808
372013Imagery Fluency and Narrative Advertising EffectsChingching Chang Journal of Advertising 42(1), 54-68
382013Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion AdvertisingChingching Chang Health Communication 28(8), 822-834
392013Men's and Women's Responses to Two-Sided Health News Coverage: A Moderated Mediation ModelChingching Chang Journal of Health Communication 18(11), 1326-1344
402012How people tell an ad story: Western vs. Asian stylesChingching Chang Asian Journal of Communication 22(3), 235-252
412012News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an ExampleChingching Chang Health Communication 27(2), 111-123
422012Ambivalent Attitudes in a Communication Process: An Integrated ModelChingching Chang Human Communication Research 38(3), 332-359
432012The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle ModelChingching Chang Psychology & Marketing 29(12), 956-967
442012Is that website for me? Website-Self-Congruency Effects Triggered by Visual DesignsChingching Chang International Journal of Advertising 31(4), 835-860
452012科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響──以科學知識觀點與認知基模理論來探討張卿卿 科學教育學刊 第20卷第3期，頁193-216
462012The effectiveness of advertising that leverages sponsorship and cause-related marketing: A Contingency ModelChingching Chang International Journal of Advertising 31(2), 317-338
472012Effectiveness of consensus information in advertising: The moderating roles of situational factors and individual differencesChingching Chang JOURNAL OF BUSINESS AND PSYCHOLOGY 27(4), 483-494
482011Feeling Ambivalent About Going GreenChingching Chang Journal of Advertising 40(4), 19-32
492011The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as ModeratorsChingching Chang Journal of Advertising 40(3), 43-58
502011The effects of ad-induced and context-induced affect on online and offline judgments of health adsChingching Chang Asian Journal of Communication 21(6), 523-543
512011Opinions From Others Like You: The Role of Perceived Source SimilarityChingching Chang Media Psychology 14(4), 415-441
522011Enhancing Self-Referencing to Health MessagesChingching Chang Journal of Consumer Affairs 45(1), 147-164
532011The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online StoreChingching Chang Journal of Interactive Marketing 25(3), 159-168
542010台灣選舉中的競選廣告與議題／特質所有權認知張卿卿 傳播與社會 第11期，頁31-69
552010Making unique choices or being like others: How priming self-concepts influences advertising effectivenessChingching Chang Psychology and Marketing 27(4), 399-415
562010Message framing and interpersonal orientation at cultural and individual levelsChingching Chang International Journal of Advertising 29(5), 765-794
572010Why are childlike portrayals appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the USChingching Chang ; Hairong LiInternational Journal of Advertising 29(3), 451-472
582010The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign StrategiesChingching Chang Health Communication 25(8), 670-680
592009Psychological Motives Versus Health Concerns: Predicting Smoking Attitudes and Promoting Antismoking AttitudesChingching Chang Health Communication 24(1), 1-11
602009"Being Hooked" By Editorial Content: The Implications for Processing Narrative AdvertisingChingching Chang Journal of Advertising 38(1), 21-34
612009競選廣告之效果探討：以議題所有權策略為例張卿卿 中華傳播學刊 第16期，頁93-130
622009Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising PersuasionChingching Chang SEX ROLES 61(5-6), 434-447
632009Enhancing the Effectiveness of Antismoking Messages via Self-Congruent AppealsChingching Chang Health Communication 24(1), 33-40
642009Effectiveness of promotional premiums: The moderating role of affective state in different contextsChingching Chang Psychology and Marketing 26(2), 175-194
652009政論性談話節目影響之探討張卿卿 ; 羅文輝新聞學研究 第98期，頁47-91
662009Repetition Variation Strategies for Narrative AdvertisingChingching Chang Journal of Advertising 38(3), 51-66
672008Ad framing effects for consumption products: An affect priming processChingching Chang Psychology and Marketing 25(1), 24-46
682008Increasing Mental Health Literacy via Narrative AdvertisingChingching Chang Journal of Health Communication 13(1), 37-55
692008Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising PersuasionChingching Chang Journal of Advertising 37(3), 19-32
702008The Effectiveness of Using a Global Look in an Asian MarketChingching Chang Journal of Advertising Research 48(2), 199-214
712007The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing StrategiesChingching Chang Journal of Advertising 36(1), 21-35
722007追求知識、認同或娛樂？政論性談話節目內容與閱聽眾收視動機的探討張卿卿 ; 羅文輝新聞學研究 第93期，頁83-139
732007Politically Mobilizing vs. Demobilizing Media: A Mediation ModelChingching Chang Asian Journal of Communication 17(4), 362-380
742007The Interplay of Candidate-Initiated and Journalist-Initiated Agendas in the 1996 and 2004 Taiwan Presidential ElectionsChingching Chang Asian Journal of Communication 17(1), 1-23
752007Blurring the line between advertising and editorial: The content and effectiveness of advertorials張卿卿 管理評論 第26卷第4期，頁53-75
762007情境引發情感對於高低涉入商品廣告效果之影響張卿卿 廣告學研究 第27集，頁57-77
772007Ideal Self-Image Congruency as a Motivator for Smoking: The Moderating Effects of Personality TraitsChingching Chang Health Communication 22(1), 1-12
782007Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese SampleChingching Chang Journal of Advertising 36(3), 75-84
792006The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility PerspectiveChingching Chang Sex Roles 55(6), 345-356
802006競爭情境下廣告重複與廣告變化策略的效果張卿卿 管理學報 第23卷第6期，頁765-784
812006Seeing the small picture: Ad-self versus ad-culture congruency in international advertisingChingching Chang Journal of Business and Psychology 20(3), 445-465
822006網路的功與過：網路使用與政治參與及社會資產關係的探討張卿卿 新聞學研究 第86期，頁45-90
832006Knowledge about the Gulf Wars: A Theoretical Model of Learning from the NewsVen-Hwei Lo; Chingching Chang Harvard International Journal of Press/Politics 11(3), 135-155
842006Context-induced and ad-induced affect: Individual differences as moderatorsChingching Chang Psychology and Marketing 23(9), 757-782
852006Enhancing Self-consciousness: Implications for the Effectiveness of Ad AppealsChingching Chang Advances in Consumer Research 33, 503-508
862006Changing Smoking Attitudes by Strengthening Weak Antismoking Beliefs—Taiwan as an ExampleChingching Chang Journal of Health Communication 11(8), 769-788
872006Cultural Masculinity/Femininity Influences on Advertising AppealsChingching Chang Journal of Advertising Research 46(3), 315-323
882006Beating the News Blues: Mood Repair Through Exposure to AdvertisingChingching Chang Journal of Communication 56(1), 198-217
892005Personal Values, Advertising, and Smoking Motivation in Taiwanese AdolescentsChingching Chang Journal of Health Communication 10(7), 621-634
902005How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-relevant Thoughts and Product-Attribute ThoughtsChingching Chang Advances in Consumer Research 32, 106-111
912005從菸品廣告內容看菸商的說服企圖張卿卿 廣告學研究 第23集，頁61-91
922005Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition StrategiesChingching Chang Advances in Consumer Research 32, 548-553
932005The moderating influence of ad framing for ad-self-congruency effectsChingching Chang Psychology and Marketing 22(12), 955-968
942005Ad-self-congruency effects: Self-enhancing cognitive and affective mechanismsChingching Chang Psychology and Marketing 22(11), 887-910
952004When does gender count: Further insights into gender schematic processing of female candidates' political advertisementsChingching Chang SEX ROLES 51, 197-208
962004廣告與自我一致性效果張卿卿 管理評論 第23卷第3期，頁93-114
972004How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluationsChingching Chang Advances in Consumer Research 31, 721-727
982004The Interplay of Product Class Knowledge and Trial Experience in Attitude FormationChingching Chang Journal of Advertising 33(1), 83-92
992004如果被唬弄了你會怎樣？探討唬弄式網路廣告之效果郭貞; 張卿卿 管理評論 第23卷第2期，頁53-70
1002004Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product InvolvementChingching Chang Media Psychology 6(2), 169-192
1012004Relative judgments in competitive contextsChingching Chang Advances in Consumer Research 31, 700-707
1022004從性別差異與產品態度確定性高低來探討廣告框架效果張卿卿 管理評論 第23卷第1期，頁1-23
1032003贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線上實驗郭貞; 張卿卿 管理評論 第22卷第4期，頁81-100
1042003Party Bias in Political-Advertising Processing--Results from an Experiment Involving the 1998 Taipei Mayoral ElectionChingching Chang Journal of Advertising 32(2), 55-67
1052002大學生的媒介認知，媒介行為與其政治效能與政治參與之間的關係張卿卿 選舉研究 第9卷第2期，頁37-64
1062002Self-Congruency as a Cue in Different Advertising-Processing ContextsChingching Chang Communication Research 29(5), 503-536
1072002Strategy in Taiwanese and us corporate web pages: A cross‐cultural comparisonJames C. Tsao; Chingching Chang Asian Journal of Communication 12(2), 1-29
1082002競選新聞框架與廣告訴求對選民政治效能與信賴感的影響─以一九九八年台北市市長選舉為例張卿卿 新聞學研究 第70期，頁135-165
1092002競選媒體使用對選民競選議題知識與政治效能感的影響－以兩千年台灣總統大選為例張卿卿 選舉研究 第9卷第1期，頁1-39
1102001The Impacts of Emotion Elicited By Print Political Advertising on Candidate EvaluationChingching Chang Media Psychology 3(2), 91-118
1112001The effects of personality differences on product evaluationsChingching Chang Advances in Consumer Research 28, 26-33
1122000美國政治競選廣告效果研究的回顧張卿卿 廣告學研究 第14集，頁1-29
1132000Political advertising in Taiwan and the US: Across‐cultural comparison of the 1996 presidential election campaignsChingching Chang Asian Journal of Communication 10(1), 1-17
1141999政治競選廣告對選民議題設定與預示的效果研究張卿卿 廣告學研究 第12集，頁39-64
1151999女性候選人在選舉中的優劣勢─以八十六年台北縣縣長候選人周荃為例張卿卿 選舉研究 第6卷第1期，頁111-141
1161997Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different GendersHitchon, Jacqueline C.; Chingching Chang ; Harris, RhondaPolitical Communication 14(1), 49-69
1171997Mass Media Impact on Voter Response to Women Candidates: Theoretical DevelopmentChingching Chang ; Hitchon JacquelineCommunication Theory 7(1), 29-52
1181995Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women CandidatesHitchon, Jacqueline C.; Chingching Chang Communication Research 22(4), 430-458